Award winning designer Joi Mahon has a passion for fashion sewing and loves to inspire those wanting to create fun fashionable garments that fit. Joi has been sewing since she was five, taught sewing classes and sewed for business when she was only 14, apprenticed for a tailor, and has been sewing professionally for over 24 years now.


Joi is a spokes designer for Baby Lock Sewing Machines, popular instructor and author of Create the Perfect Fit: Measuring and Pattern Fitting for Real Sewing Solutions and Designer Joi’s Sewing Workshop. She is working on her first quilt book.  Joi designs patterns for McCall Pattern Company, has been featured in Threads, Sew News, Sew Beautiful, Sew it All and Sew Stylish Magazines and teaches Fast Track Fitting on Craftsy. She is taking the sewing world by storm with her real life fitting solutions developed after years of real life application.


Joi would describe herself as a fashion entrepreneur and the real deal. She has a degree in Apparel Design from ISU, owns a clothing patent, sews for clients all over the US and her designs are seen regularly on popular creative fashion blog sites. Joi is the 2009 Winner of Passion for Fashion and American Sewing Expos’s 2013 Teacher of the Year.

In  2016 Joi opened Designer Joi’s Sewing Factory Creative Space and Sewing Event Classroom the host location for this years Sewing Holiday. She is excited to be able to have this event in her creative space.


She is an energetic, approachable and engaging teacher and you will learn real life sewing and design skills that Joi uses in her studio every day with her keen understanding of fashion sewing, fun aesthetic and natural talent for sewing.


Outside of sewing Joi loves gardening, skating, she plays the saxophone and most of all loves playing with her kiddos and her puppy Piper.


Visit designerjoi.com for updates about her products, services, and classes.

Designer Joi's Sewing Holiday - Educators - Designer Joi
Designer Joi's Sewing Holiday - Educators - Dr. Sara Marcketti


Sara Marcketti, Ph.D., is an Associate Professor in the Apparel, Events, and Hospitality Management (AESHM) Department and Associate Director of the Center for Excellence in Learning and Teaching. She is the co-author of the 6th edition of Survey of Historic Costume with Phyllis Tortora. Her work on Design Piracy in the apparel industry with Jean Parsons is under contract with Texas Tech University Press. Sara loves to spend time with her family consisting of her husband, three little boys, and dog Duke.


Marketing Points:

  • Co-author of best-selling book Survey of Historic Costume
  • Recipient of the Iowa State University and the College of Human Sciences Early Achievement in Teaching Awards.
  • First recipient of the International Textile and Apparel Association Rising Star Award.
  • Recipient of 2014 Rossmann Manatt Faculty Development Award, awarded annually to a tenured faculty member who has demonstrated exceptional level of creativity and productivity in scholarship, teaching, and service and who shows great promise continuing such achievement, College of Human Sciences, Iowa State University.
  • Co-author/author of 47 peer-reviewed publications and 85 peer-reviewed presentations.
  • Appeared on CSpan “History in America” for lecture on design piracy in US apparel industry.

Tortora, P. & Marcketti, S. (2015). Survey of Historic Costume, 6th edition. New York: Fairchild Publications.
Marcketti, S. & Parsons, J. (Under contract). Knock it off! A History of Design Piracy in the U.S. Apparel Industry. Lubbock, TX: Texas Tech University.