Designer Joi Sewing Holiday - Press Release

Annual “Designer Joi’s Sewing Holiday” Event Set for July 2017 in Sioux City

FOR RELEASE: Dec. 1, 2016

Media Contact: Joi Mahon,


SIOUX CITY – Fashion entrepreneur Joi Mahon, of Dress Forms Design Studio, LLC, has announced that she will once again host Designer Joi’s Sewing Holiday event from July 18-22, 2017. With a separate Ultimate Fashion Workshop for Youth July 11-14. The event will be held at the brand new Designer Joi’s Sewing Factory Creative Space and Sewing Event Center.


Mahon is a fashion designer, McCall Pattern designer, author of “Create the Perfect Fit” and “Designer Joi’s Fashion Sewing Workshop”, a popular online instructor at, Baby Lock sewing machine spokes-designer, and ASE teacher of the year.


“I thought if I could bring all my favorite aspects of successful sewing events across the country and create a go-to sewing event, this would be it,” says Mahon. “The industry is excited, customers are excited, and I am excited because we are setting the stage for a yearly destination event that will feature A-list talent and great learning opportunities every year right in our own backyard. I am not sure the community really understands how big of a deal this is, and that national companies are coming to Sioux City to sponsor an event”


The 2017 Designer Joi’s Sewing Holiday will feature sewing, quilting and embroidery classes taught exclusively by Designer Joi featuring her new books and classes, contests and prizes- lots of prizes including daily sewing machine give aways, fabric shopping, and a special design presentation from Iowa State University, where Mahon earned her degree in fashion design. Sewing machines for classes are graciously provided by Baby Lock Sewing Machine Company so guests can leave their machine at home.


Behind the scenes, Mahon has been planning all sorts of details, including special guests and prizes.


Sign up for event updates at for details about speakers, class descriptions, registration and more. Space for the event, which will accommodate sewing enthusiasts of all ages, skill levels and sewing interests, is limited this year to only 25 attendees as day.


For more information – including for sponsorship, vending and advertising opportunities – please contact Mahon at or via her website